Privacy Policy
Privacy Policy
Last updated: May 1, 2026
1. Introduction
At Pine, you are our priority. Protecting information entrusted to us is at the core of our operations. When you access Pine services, our platform, or interact with us in any way, you trust us with your information. We take this responsibility seriously and are fully committed to protecting and safeguarding your privacy. Our Privacy Policy is designed to help you understand how we collect, store, protect, and use your information.
Your continued use of our platform means you accept and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our platform.
2. Information we Collect
What You Provide
When you create an account, we collect your name, phone number, email address, delivery address, payment details, and any communications you send us or our support team.
Information Collected Automatically
As you interact with our platform, we automatically collect certain data — including device information, browser type, IP address, and usage patterns — that help us improve your experience and secure our infrastructure.
Pine AI Data
Your preference settings, order history, browsing behaviour on the platform, search terms, and basket items are collected and used by our AI systems to generate tailored recommendations, pricing alerts, and reorder suggestions.
3. How we use your Information
Products & Services
To process your orders, coordinate deliveries, and notify you of order status.
Improve Our Platform
Your usage data helps us fix bugs, build features, and make the platform faster and more reliable.
Communication with You
Sending you receipts, delivery updates, support replies, and personalised offers you can opt out of anytime.
Fraud Operations
To detect, prevent, and mitigate fraud, money laundering, and any unlawful use of our platform.
5A. Information Storage and Retention
Pine stores your personal information on secure servers and systems operated by Pine and its authorized service providers. We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction.
We retain personal information only for as long as necessary to provide our services, comply with legal, regulatory, tax, accounting, fraud prevention, and contractual obligations, or resolve disputes. Where retention is no longer required, personal information will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable laws and industry standards.
The specific retention period may vary depending on the nature of the information and the purpose for which it was collected.
5B. Information Disposal and Deletion
You may request the deletion of your personal information at any time, subject to any legal or regulatory obligations that require us to retain certain records. Upon receiving and verifying a valid deletion request, Pine will securely delete or anonymize your personal information within a reasonable period, except where retention is required by law, regulation, fraud prevention requirements, dispute resolution, or legitimate business obligations.
Where no legal or regulatory obligation requires retention, Pine will take reasonable steps to ensure that personal information subject to a deletion request is permanently removed from active systems and is not used for any further processing.
Certain backup copies may remain temporarily in secure archival systems for disaster recovery purposes but will be automatically deleted in accordance with our retention schedules and will not be used for operational purposes.
6. Your rights
You have the right to access, correct, update, restrict, object to certain processing activities, or request deletion of your personal information, subject to applicable laws. You may also withdraw consent for processing activities that rely on your consent and opt out of marketing communications at any time. Requests relating to your personal information can be submitted to our Privacy Team using the contact details provided below
Have specific questions?
Our privacy team is available to answer any questions you have about how we handle your data.
Contact Privacy Team7. Subprocessors
Pine engages the following categories of sub-processors who may receive your data as part of our service delivery: cloud hosting providers, payment gateways, analytics platforms, customer support tools, and email delivery services. All subprocessors are bound by data processing agreements that comply with applicable data protection laws.